8A

Statistical investigations and surveys

The statistical investigation process, writing a clear survey question, designing good survey questions and choices, and collecting data ethically.

Statistics isn't just calculating a mean. It starts much earlier, with a question worth answering, and it can go wrong long before any numbers appear. A badly worded survey produces data that no calculation can rescue.

The statistical investigation process

A statistical investigation follows a cycle. The NESA syllabus expects you to know the stages and to be able to criticise each one.

  1. Pose a question. Make it specific and answerable with data. "Do students sleep enough?" is vague. "How many hours do Year 11 students at our school sleep on a school night?" is a statistical question.
  2. Plan and collect the data. Decide the target population (the whole group you want to know about), whether to survey everyone or a sample, and how you'll collect: a survey, an observation, an experiment or existing data.
  3. Organise and display. Tables and graphs.
  4. Analyse. Summary statistics: centre, spread, shape, outliers.
  5. Interpret and communicate. Answer the original question in context, and say how confident you are.
  6. Reflect. What were the limitations? What would you do differently? Often this leads to a new question.
Example 1●

Mia wants to know whether using flashcards helps Year 11 students at her tutoring centre do better in maths tests. Write a statistical question, name the target population, and suggest how to collect the data.

"Do Year 11 students at the centre who use flashcards at least three times a week have higher average scores on the Term 3 maths test than those who don't?"
A statistical question needs a measurable variable and a clear group.
Target population: all Year 11 students at the tutoring centre
The whole group the answer is about.
Collect: an anonymous survey on flashcard use, matched to Term 3 test scores with students' consent
Two variables are needed: flashcard use (categorical) and test score (numerical).
Limitation: students who use flashcards may also study more in other ways, so a difference in scores wouldn't prove the flashcards caused it
Reflect on limitations before you start.

Writing good survey questions

A good survey question means the same thing to everyone who reads it, and doesn't push them towards an answer. Watch for these faults:

FaultExampleFix
Leading"Don't you agree homework is too long?"Use neutral wording
Double-barrelled"Do you like maths and science?"One idea per question
Vague"Do you exercise often?"Ask for a number or a clear time period
Overlapping choices"0–2, 2–4, 4–6 hours""0 to under 2, 2 to under 4…"
Missing choices"Train / Bus / Car"Add "Other" or "None"
Too many choicesa list of $25$ optionsGroup them, keep it short

Questions can be closed (a fixed set of choices, easy to graph and analyse) or open (any written answer, rich but harder to summarise). Most surveys are mainly closed questions with an optional open one at the end.

Example 2●●

Rewrite the survey question "Wouldn't you say the new school timetable is worse than the old one and causes stress?"

Remove the opinion built into the wording
It is leading (it assumes the answer is yes).
Split it into two questions
It is double-barrelled (it asks about 'worse' and 'stress' at once).
"How does the new timetable compare with the old one? Much worse / A bit worse / About the same / A bit better / Much better" and "How stressful do you find the new timetable? Not at all / A little / Quite / Very"
Give balanced, non-overlapping choices.

Privacy, bias and ethics

People who give you data are trusting you with it. Before collecting:

  • Consent: people should know what the survey is for and agree to take part. Students under 18 may need a parent's consent.
  • Privacy and anonymity: don't collect names unless you need them, store data securely, and never share results that could identify a person. Sensitive topics (health, money, behaviour) must be anonymous or people won't answer honestly.
  • Bias: a question, a sample or even the interviewer can push answers one way. You'll see sampling bias in the next section.
  • Respect and cultural responsiveness: involve the community you're asking about, word questions respectfully, and offer choices that let everyone describe themselves.
InteractiveSpot the faulty survey question
Try this

Work through all six questions. For each, name the main fault before reading the fix.

Pick one question and write an even better version than the one suggested. What choices would you offer?

Your turn

A student surveys "How much do you spend on lunch each week? $\$0$–$\$10$ / $\$10$–$\$20$ / $\$20$–$\$30$". Give two faults and fix the choices.

Show the working

The choices overlap (someone spending exactly $\$10$ or $\$20$ fits two boxes), and they miss anyone spending more than $\$30$. Better: "less than $\$10$ / $\$10$ to less than $\$20$ / $\$20$ to less than $\$30$ / $\$30$ or more".

Flashcards
Target population
The whole group you want to draw conclusions about
Leading question
Wording that pushes people towards a particular answer
Double-barrelled question
Asks about two things at once
Practice
  1. "Do you agree that our excellent library should open longer?" is:

  2. "How often do you read books and magazines?" is a poor question mainly because it is:

  3. Which is the first step of a statistical investigation?

  4. Which set of choices is best for "How many hours do you sleep on a school night?"

  5. Why should a survey about vaping at school be anonymous?

  6. An advantage of closed questions over open questions is that they:

  7. Mia's flashcard investigation finds that flashcard users scored higher. Why can't she conclude flashcards caused the higher scores?

  8. Exam style: Which question would best investigate how Year 11 students travel to school?

  9. Exam style: At the reflect stage of an investigation, a student should:

Formula sheet